![Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts](https://i.pinimg.com/originals/f6/de/3a/f6de3ac9f26d58b0c8444f69f69555a9.jpg)
Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://cdn-images-1.medium.com/max/838/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News](https://i0.wp.com/imagez.tmz.com/image/54/4by3/2022/12/26/54ad7af2409d4d06a605798afba89531_md.jpg?resize=708%2C531&ssl=1)
Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News
![Nice Kicks on Twitter: "Pelé was one paid $120,000 to tie his shoes during the 1970 FIFA World Cup! 💰 RIP King @Pele 🙏🕊️ https://t.co/cYLtdcAEs0" / Twitter Nice Kicks on Twitter: "Pelé was one paid $120,000 to tie his shoes during the 1970 FIFA World Cup! 💰 RIP King @Pele 🙏🕊️ https://t.co/cYLtdcAEs0" / Twitter](https://pbs.twimg.com/media/FlLAFxCWYAIJxet.jpg:large)